Activity
Creative
Art direction

Created at
Home agency

Client
RTL, Videoland

Year
2021

Mocro Maffia Encrypted Hunt

The 'Encrypted Hunt' was created in preparation for the third season of Mocro Mafia. A multi-platform quest to watch the first episode of Mocro Maffia a week ahead of time. By finding leaked codes, fans were able to watch this episode.

The campaign proved to be a week of maximum fan engagement, with the 'leaked' codes strategically hidden across social media. In addition, the codes were also hidden in national TV broadcasts, personal pages of cast members, and websites like Marktplaats.nl.

We realized our KPIs without any media budget due to its cultural relevance, which in twine also challenged us to think of creative solutions to hide codes.

Created as a part of Home agency.