Activity
Creative lead
Art direction
Created at
Home agency w/ LamaLama
Client
Home agency
Year
2024
Creative lead
Art direction
Created at
Home agency w/ LamaLama
Client
Home agency
Year
2024
Home Agency
As a social-first creative agency, we’ve entered an exciting new chapter, evolving from Hammerfest to Home. This transformation called for a brand identity that reflects who we are today—energetic, dynamic, and mature. Collaborating closely with Amsterdam-based creative agency Lama Lama, our team designed a modular identity that truly embodies this spirit.
At the heart of our new identity is a geometric wordmark. Its clean, versatile design adapts effortlessly to any medium—whether as a bold statement on billboards or a striking pattern on tote bags. This modularity mirrors our approach to creativity: a solid foundation ready for exploration and innovation.
To enhance our visual language, we paired two complementary typefaces: Neue Haas Unica and Teodor. Together, they allow us to balance functionality with style, creating flexibility in how we convey our messages.
Our vibrant color palette, a deep burgundy paired with electric red, perfectly captures the essence of Home. Red channels energy and passion, while burgundy adds a sense of calmness and sophistication—an ideal reflection of our agency’s growth and future ambitions.





